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10 Important Statistics for Nonprofits Looking to Build Their Brand

February 1, 2021

‘Branding’ has become a popular buzzword for companies and organizations of all sizes and industries. In the digital age, a strong brand can improve your nonprofit’s chances of obtaining and keeping followers, donors, and supporters. A good brand identity is associated with credibility and authority, among a long list of positive attributes. Thus, having some knowledge about what is effective in branding can help your nonprofit grow.


In this article, we’ll point out 10 statistics about branding and nonprofits that should steer you and your organization into making stronger marketing decisions. 


#1: 66% of consumers think transparency is one of a brand’s most attractive qualities

https://www.accenture.com/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf


#2: Millennials are now the largest living adult generation 

https://www.pewresearch.org/fact-tank/2020/04/28/millennials-overtake-baby-boomers-as-americas-largest-generation/


#3: For nonprofit websites, the industry average bounce rate is between 60% – 70%

https://www.williamswhittle.com/digital-analytics-that-matter/#:~:text=When%20it%20comes%20to%20the,the%20BR%20hits%20about%2080%25.


#5: 55% of people who engage with nonprofits on social media end up taking some sort of action.

https://nonprofitssource.com/online-giving-statistics/


#6: Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 Tweets.

https://nonprofitssource.com/online-giving-statistics/


#7: 92% of nonprofits across the globe have a website, but only 78% of those websites are mobile compatible.

https://nonprofitssource.com/online-giving-statistics/


#8:1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of and 1 in 4 complete their donations on mobile devices.

https://nonprofitssource.com/online-giving-statistics/



#9: 88% of nonprofits have budgets of under $500,000.

https://www.nonprofitimpactmatters.org/site/assets/files/1/nonprofit-impact-matters-sept-2019-1.pdf


#10: Nonprofit organizations have a 34% open rate for emails, putting them at number five among the 18 industry types studied. 

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/


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