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10 Important Statistics for Nonprofits Looking to Build Their Brand

October 19, 2021

‘Branding’ has become a popular buzzword for companies and organizations of all sizes and industries. In the digital age, a strong brand can improve your nonprofit’s chances of obtaining and keeping followers, donors, and supporters. A good brand identity is associated with credibility and authority, among a long list of positive attributes. Thus, having some knowledge about what is effective in branding can help your nonprofit grow.

In this article, we’ll point out 10 statistics about branding and nonprofits that should steer you and your organization into making stronger marketing decisions. 

#1: 66% of consumers think transparency is one of a brand’s most attractive qualities

Source: Accenture

#2: Millennials are now the largest living adult generation 

Source: Pew

#3: For nonprofit websites, the industry average bounce rate is between 60% – 70%

Source: Williams Whittle

#5: 55% of people who engage with nonprofits on social media end up taking some sort of action.

Source: Nonprofit Source

#6: Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 Tweets.

Source: Nonprofit Source

#7: 92% of nonprofits across the globe have a website, but only 78% of those websites are mobile compatible.

Source: Nonprofit Source

#8: 1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of and 1 in 4 complete their donations on mobile devices.

Source: Nonprofit Source

#9: 88% of nonprofits have budgets of under $500,000.

Source: Nonprofit Impact Matters

#10: Nonprofit organizations have a 34% open rate for emails, putting them at number five among the 18 industry types studied. 

Source: Smart Insights

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