With Giving Tuesday coming up, we wanted to ensure you had everything you need to plan a successful campaign. That's why we created your Giving Tuesday Campaign Checklist - a comprehensive, step-by-step guide to help you plan and execute a Giving Tuesday campaign that will engage your donors and raise more money for your nonprofit.
Giving Tuesday Campaign Checklist
1. Define Your Goals
The first step in any campaign is to define your goals. What do you hope to achieve with your Giving Tuesday campaign? Are you looking to increase donations, grow your email list, or promote a specific fundraising initiative? Once you've defined your goals, you can start planning your strategy.
2. Community Mapping Your Ideal Audience
The second step is to consider who you're trying to reach with your Giving Tuesday campaign. Who are your ideal donors? What kinds of messaging will resonate with them? Community mapping is a great way to get inside the heads of your donors and understand what motivates them to give.
3. Developing Your Campaign Messaging
Now that you know your goals and who you're trying to reach, it's time to start developing your campaign messaging. What story will you tell with your Giving Tuesday campaign? How will you connect your donors to your mission?
4. Planning Your Giving Tuesday Campaign
Now that you have your goals, audience, and messaging sorted out, it's time to start planning your Giving Tuesday campaign. What kind of content will you create? What channels will you use to reach your donors? How can you make your Giving Tuesday campaign stand out from the rest?
5. Develop Your Peer-to-Peer Campaign Strategy
If you're planning on running a Giving Tuesday peer-to-peer campaign, there are a few additional steps you'll need to take. You'll want to provide your fundraisers with clear instructions on how to create a fundraising page, set a fundraising goal, and start sharing their Giving Tuesday campaign with their networks. You'll also want to create some sort of Giving Tuesday leaderboard or fundraising thermometer to help motivate your fundraisers and show donors the progress of your campaign.
6. Creating Your Giving Tuesday Content
Now it's time to start creating your Giving Tuesday content! This is where the rubber meets the road - all of your planning and strategy come together in the content you create for your Giving Tuesday campaign. You'll want to write compelling copy, design eye-catching visuals, and develop creative and personal ways to engage your donors.
Pro Tip: Grab the Giving Tuesday campaign templates to save hours of time!
7. Launch Your Giving Tuesday Campaign
After all your hard work, it's finally time to launch your Giving Tuesday campaign! But before you hit send, make sure you've proofread your content, reviewed your campaign goals, and prepared your team for a busy day. Then sit back, relax, and watch the donations come rolling in!
8. Thank Your Donors & Celebrate Your Success
After your Giving Tuesday campaign has wrapped up, it's time to thank your donors (and yourself!) for all their support. You can send out personal thank-you notes, post a campaign wrap-up on your website or social media, or even throw a Giving Tuesday party to celebrate your success
We hope you find this Giving Tuesday Campaign Checklist helpful as you start planning your Giving Tuesday campaign.
Plan Your Giving Tuesday Campaign with Giving Tuesday Marketing Templates
The Giving Tuesday Campaign workbook includes everything you need to plan a successful Giving Tuesday campaign, from setting goals and crafting messaging to fill-in-the-blank social media, text, and email templates.
We designed this workbook based on the top-performing content from client fundraising campaigns. So whether you're a Giving Tuesday first-timer or a pro, we think you'll find it to be a valuable resource.
What's all included?
Inside the workbook, you'll find:
- A step-by-step guide to planning your Giving Tuesday campaign
- Goal setting and analytics worksheets
- Messaging guide and hashtags for maximum reach and engagement
- Fill-in-the-blank templates for social media posts, texts, and emails
- Canva template for Instagram and Reels
Don't wait until the last minute to start planning your Giving Tuesday campaign. Get the Giving Tuesday Campaign Workbook and knock out your campaign quickly.
With this workbook at your fingertips, you're sure to run a successful Giving Tuesday campaign.
Here's to a Knockout Giving Tuesday!
Giving Tuesday is about raising awareness and funds for worthy causes, and your non-profit can make a significant impact with the right marketing plan for nonprofits in place. With these editable nonprofit social media strategy templates, you'll be ready to make a splash on social media and raise vital funds for your cause. So get ready to get out there and make a difference on Giving Tuesday!
Giving Tuesday is a day all nonprofits and donors can help their favorite cause. But most don't know how to make the most of it. That's why we created Giving Tuesday email templates that help you raise money, tell your story, and inspire others to support your cause. With these fill in the blank email templates, you can get started on Giving Tuesday today and be confident that you've nailed down every aspect of your campaign. Get started now and use Nonprofit Email Marketing to make this Giving Tuesday your best one yet!
With these handy Canva Marketing Templates, you'll be able to make a splash on social media and raise vital funds for your cause. So get ready to make a difference and use canva fundraising on Giving Tuesday!