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How to Create Videos on a Budget

October 19, 2021

Video is a powerful tool-- according to a study by Animoto, 4 times as many people prefer watching a video to reading about something. Videos can bring your website up to the next level in terms of donations and reach, and can increase enthusiasm toward your cause. 

Not all nonprofits have the budget to invest in fancy videographers or editors. If you aren’t sure if you can fit video into your spending, fear not! Here are a few tips on producing a low cost, high impact video for your website. 

How to Record Video at Home

Recording and collecting videos shot at home is achievable with the right guidance and support. This video walks you through how to record video at home for your nonprofit fundraising event.

6 steps to creating great videos.

Use a tripod.

Using a tripod will help prevent a shaky video, and will give your video a more professional look. 

Keep lighting and framing in mind.

When interviewing someone, keep the background neutral to make sure your subject stands out. Try to find natural light from a window if you’re filming indoors, and try to film in the shade away from direct sunlight if you’re filming outdoors. 

Tell a story.

Videos are a great way to spread impactful stories. Think about what stories will resonate with your audience, and start your video off with a hook to draw viewers into the video. 

Incorporate music.

Music can completely change the mood of your video. Licensing for music can be expensive, but many websites provide royalty free music. Not all of them have free plans, but websites like bensound.com make some free tracks available. 

Keep it short.

People have short attention spans and won’t want to sit for a video that drags on too long. For the best results, try to keep your video under 2 minutes. 

Use your branding in your video.

Make sure that viewers know that you are the organization producing the video, by incorporating your logo and establishing your organization’s mission. Also, be sure to include a call to action so that viewers know how they can get involved. 

Free Guide: How to Record Nonprofit Videos from Home

Producing a compelling video doesn’t have to be an intimidating endeavor or even an expensive one. Download our free guide and watch our training video on how to record video from home using just your mobile phone. Using these strategies, you will be able to film mission-critical videos that motivate people to take action with your organization.

Download Now

Nonprofit Event Launch Pad

Plug-and-play strategies, templates, and copy used to raise $8 million+ for nonprofits. The Virtual Fundraiser Marketing Launch Pad is a comprehensive set of fill-in-the-blank Canva templates to help you ditch the stress of how to promoting your virtual event and raise more money.

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