Social Media for Nonprofits
Are you ready to make social media marketing work for your organization?
Juggling the many demands of running a non-profit organization can be overwhelming, and it's understandable that social media may not be a top priority. At the same time, social media has become one of the most effective ways for nonprofits to spread awareness about your causes and build relationships with your supporters and donors.
That’s why we created this content series to ensure your social media presence is effective, so you’re not just creating content just for the sake of putting it out there.
This series will give you the strategies, process, and tools needed to simplify how you approach social media marketing so you can be confident knowing your feed is not only planned out strategically, but also represents your organization’s values.
Types of Nonprofit Social Media Posts
We think social media should work for you, not the other way around. That is why we use the VAMP Method to create social media posts that engage your audience and deliver your mission and values effectively and efficiently.
So what does VAMP stand for? Let’s break it down for you:
- Value Add
Now let’s dive into what each of these specifically means for social media.
Teach your audience by addressing their desires, problems, fears, obstacles, dreams, and aspirations. A value add social media post provides educational or informative content to the audience. It provides helpful information that allows the audience to make an informed decision about whether or not they can trust your non-profit organization. It also shows them how you can fulfill their needs and wants.
This can look like:
- Mini tutorials, lessons, lives, etc. that teach your audience a bit about what you do
- It can be as simple as a list of tools or steps - don’t complicate it
- Ask them if they want more, and give them an opportunity to get it
This is what you are asking from your audience. What call to action or goals do you have for your audience and what can they do to achieve them? This can be anything from asking for likes and shares to asking for donations. It depends on your goals for your audience and what you want them to do.
Show your audience their desires, problems, fears, obstacles, dreams, and aspirations… and then show them how you can provide the solution!
A mirror social media post echoes back what the audience is thinking or feeling. It shows them that you understand them and are sympathetic to their problems. It also shows them how you can provide the solution they're looking for.
This can look like:
- Stories that make your audience say ‘yep! that’s me.’
- Testimonials that show results your audience wants
- Stories that paint a picture of what’s possible and make your audience say ‘that is what I want!’
Connect with your audience by letting them know more about who you are, why you do what you do, and what makes you… YOU!
A personality social media post lets the audience know more about what makes you unique. It helps to humanize your non-profit organization and builds trust with the audience. It also shows them that you are passionate about what you do, and why it's important. Overall, it should give the audience a better understanding of what your nonprofit is all about.
Remember, people don’t follow brands, they follow people!
This can look like:
- Sharing why you do what do
- Letting people into your life to feel like they know you
- Content that shows your personality and who you are as a person
Let's put this intentional planning to work and start using the VAMP Method right now. In your campaign workbook, take the next 3 minutes to brainstorm four content ideas under each category. For example, under the Value Add category, you could develop four mini-tutorials that teach your audience something new.
That's 16 posts or four posts every week for the next month. Now you have an intentional plan to use social media and engage with your audience effectively.
In conclusion, using the VAMP method for your non-profit’s social media presence is an effective way to engage with and connect with your audience. This four step process - Value Add, Ask, Mirror, and Personality - can help you create content that resonates with your audience and helps them understand the mission of your organization.
By taking the time to come up with an intentional plan for your social media content, you can make sure that you are making the most out of your time and energy when it comes to reaching out and connecting with potential donors and supporters.
If you struggle with any of these things, guess what? That's what I do here at Marketing Mission: Maximized Marketing. The Maximized Marketing Intensive is an experience where in just one week, we create your valuable Nonprofit Marketing Toolkit™ - the powerful assets you need to streamline your marketing and free you to increase impact and funding without losing your mind.
If you feel like the Maximized Marketing Intensive would be beneficial, hop on my calendar so we can talk more about this.