marketing mission Blog

Nonprofit Website Design

April 15, 2023

marketing mission Blog

Nonprofit Website Design

April 15, 2023

Web Design for Nonprofits

Are you ready to craft the nonprofit website of your dreams? 

Your website is truly the face of your organization, it’s where people go to learn about your mission and your work, and it’s often the first place potential donors will visit. As nonprofit leaders, we understand how crucial first impressions are, so therefore it’s important to have a website that is well-designed, easy to use, and informative. 

However, creating a website for a nonprofit organization can be challenging. From the design elements to the content, there’s a lot to consider when crafting a thorough website, and when you're working with a nonprofit budget, it can be stressful deciding where to invest your time and funds. 

In this video and the content below, we will discuss the tools you need to construct an impactful website, and all of our tips to make the process stress free and seamless. 

Sections to Include on Your Donation Page

Header with Ask for Donations

Your donation page is the “ask” to your audience and should be written in a way that conveys urgency and appreciation. Your header section should explain why your organization needs donations and how they will make an impact.

Your website header should include:

  1. A brief but compelling headline showcasing your value-add
  2. Embedded online giving form with multiple payment options
  3. Video or photo showcasing the work your nonprofit supports

Appeal - Why Is This Work Important

The appeal section should contain information about what your organization does and how donations will drive success. This is your opportunity to explain in more detail why your organization needs donations and how they will be put to use.

Impact & Results

It’s important to display the impact and results of what donating will do, as people are more likely to give if they can see how their donations have made a difference. Include stories from your past donors, case studies from projects you've tackled, or even infographics that break down the investment of a specific project.

Testimonials & Social Proof

Sharing positive stories about your organization is a great way to build trust with potential donors and encourage them to give. Showcase quotes from donors, satisfied volunteers, or recipients of your organization’s services to demonstrate the impact that you have made.

Three Step Plan

Psychologically, our brains better understand processes when they're broken into three steps. It's important to create an easy-to-follow plan for people who are donating. For example, if your organization is trying to raise money for a project your three step plan might be something like:

  1. Invest Now
  2. Grow their College Fund
  3. Let Them Go Further

Mission + Impact Video

Photos and videos help bring the mission of your organization to life, which makes it easier for potential donors to emotionally connect with the cause. Adding a fundraising appeal video is a great way to give a face to your mission and help your audience visualize the impact of giving.

Break Down Costs & Donor Tiers

Break down the costs and donor tiers so potential donors can see how their donations will be used on specific projects or initiatives, such as building a new playground or sampling at a new site. This type of transparency helps potential donors understand the impact that their donations can make.

Include a Frequently Asked Questions (FAQ) Section

An FAQ section will answer any questions that your potential donors may have and help alleviate any confusion they may have about donating to your organization. Answering commonly asked questions upfront will also save you time in the long run in regards to responding to emails or phone calls.

By including these components on your donation page, you’ll be able to create an impactful and user-friendly website that will encourage potential donors to donate—and have peace of mind knowing that your website is optimized for success. 

If you struggle with any of these things, guess what? That's what I do here at Marketing Mission: Maximized Marketing. The Maximized Marketing Intensive is an experience where in just one week, we create your valuable Nonprofit Marketing Toolkit™ - the powerful assets you need to streamline your marketing and free you to increase impact and funding without losing your mind. 

If you feel like the Maximized Marketing Intensive would be beneficial, hop on my calendar so we can talk more about this.

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