Chandler Innovations Incubator understands the importance of people with good ideas, that is why they are committed to supporting inventors and entrepreneurs that need assistance with building their business. They are committed to preparing their clients for the next steps in the world of entrepreneurship while assisting them along the way.
Chandler Innovations ran into some issues with their organization due to their small team. They didn't have the capacity to manage their social media accounts while still doing all the work they had cut out for them. This led to a lack of social media presence as well as inconsistent brand visuals and messaging within their content.
The goal of this campaign was to get their social media up and running with cohesive posts that reflect their brand identity. They wanted their social media accounts to reflect the caliber in which they teach while still staying consistent with their visual brand identity. They also hoped to recruit more applicants by educating and nurturing their existing audience in order to build recruitment pipelines and form more relationships over social media.
In order to solve this issue of inconsistent branding and lack of social media presence, we created a social media strategy to make posting seamless. We constructed branded social media templates in order for the content to be cohesive and consistent with its brand identity.
What was done/deliverables:
The effort that was put into Chandlers Innovation Incubator’s social media strategy not only doubled their social media reach but also allowed them to develop a brand identity that complemented the educational aspects of their organization. We were able to create content creation forms that allowed the organization to gather content from the participants and mentors. Overall we were able to build out a lot of systems and structures that allowed them to efficiently use their social media with ease.