We partnered with Common Great to help them shift from a one-person solopreneur into a larger firm.
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Founder Ariel Glassman wanted to expand her solopreneur organization into a larger firm, and so was born Common Great. However, this shift came with many struggles and adjustments including specific copy and what to say on the website, troubles with consistent branding, and more logistical issues that were not anticipated.
The goal of this project was to help smooth out the kinks of this adjustment period and assist Common Great in the issues they were facing when it came to creating a consistent brand identity, compelling website, and a captivating social media presence.
In order to make the transition as smooth as possible for Common Great, we collaborated with the team for three months, with a different focus each month. First, we assisted with copywriting including a brand messaging guide identifying pain points, their ideal outcomes, and their organization one-liner. In the second month, we shifted to do more work on their brand strategy. This included their brand values, how these values help lead their organization, and how we can bring these same values into their marketing. The last month we took the strategy we just constructed and used it to construct a social media campaign. This was an awareness campaign where we developed social content including copywriting paired with Canva templates that raised awareness about the new firm.
Our partnership helped alleviate a lot of stress from the CEO. She was able to take the strategy and designs that we created together and hand them off to the in-house marketing team. She gave them the tools they needed to be successful without having to worry about constantly reviewing and approving as they worked. This allowed them to onboard their marketing team with more efficiency without as much attention from the CEO, giving her more time to put her full energy into her own projects.
