The East Side Democrats worked with Marketing Mission to develop a fundraising event brand strategy.
Due to the pandemic, the Eastside Democrats were required to move their annual fundraiser to an online format. They were struggling to do this effectively, so we helped them to facilitate this transition seamlessly.
The Eastside of Seattle was facing a great deal of inequalities throughout the pandemic, and because of this the Eastside Democrats’ primary objective for their event was to build community and show their support for the people that mattered most to their organization. They wanted their event to successfully raise money for their campaign while also encouraging those in attendance to be active citizens of their community.
In order to develop a successful event, we first created a brand identity for the event. After we established this specific identity, we then made a custom logo, created presentation slides, and customized multiple Canva templates for the organization. All of these components aided the Eastside Democrats in throwing a successful online fundraising event.
What was done/deliverables:
This fundraising event was very successful for the organization. It raised $55,000, while also creating a space for the supporters of Eastside Democrats to come together and support a unified cause even throughout an incredibly difficult time in everyone's lives.