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We partnered with The Residency to construct and effective End-of-Year campaign for their organization.
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Before partnering with Marketing Mission, The Residency struggled in creating a unified brand design that would resonate with its supporters and were in need of comprehensive marketing strategies to reach its target audience.
In order to reach the campaign goals they needed to find ways to efficiently reach their target audience through social media, email, and web design. To ensure success for the campaign, it was important for them to also create a donation page that was optimized for fundraising, as well as consistent messaging across all touchpoints.
To begin, we worked closely with The Residency Seattle to understand their fundraising goals and target audience. Based on this information, we developed a brand design that was aligned with their brand values and would resonate with their supporters. This included a cohesive color palette, typography, and other design elements that would be used throughout the campaign.
Next, we developed a comprehensive marketing campaign that would leverage social media, email, and web design to reach their target audience. This included creating social media graphics and posts that would promote the campaign and engage followers. We also designed email templates that were used to communicate with supporters and provide updates on the campaign's progress.
To ensure that the campaign had a strong online presence, we developed a web design that was optimized for fundraising. This included creating a donation page that was easy to navigate and provided clear calls-to-action for supporters to contribute. The web design also incorporated the new brand design and messaging to ensure consistency across all touchpoints.
Thanks to the comprehensive branding and marketing campaign, The Residency Seattle was able to successfully raise over $10,000 as their first-ever peer-to-peer fundraiser. The campaign helped them reach a wider audience and engage their supporters in a meaningful way, while also creating a stronger brand identity and online presence for future fundraising efforts.
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