We partnered with TeenTix to develop a brand and marketing strategy for their annual gala, including social media and email content.
As with many other organizations in 2021, TeenTix needed to pivot and adjust its traditionally in-person gala to become an online event. It was difficult for them to communicate the importance of teen involvement in the arts. They needed to emphasize why, even throughout the tumultuous events the world was going through, funders should ultimately care about this issue. It was important that their message came across clear and their annual gala was still a success, and that is where we stepped in.
TeenTix objectives for their 2021 TeenTix Gala were to increase registration numbers and to nurture the relationship between those who signed up and the event day in order to assure that those who signed up for the event actually attended.
Marketing Mission put together a comprehensive event marketing strategy for their brand. This included personalized email, social media, and website graphics along with accompanying copywriting captions and messaging. We also created graphics for the event itself.
What was done/deliverables:
The TeenTix 2021 virtual Gala was incredibly successful. Not only was the online format seamless, but also TeenTix surpassed its fundraising goal of $40,000 and raised an outstanding $44,250. There were over 180 supporters in attendance and the event went so well that TeenTix has requested Marketing Mission’s guidance for the upcoming 2022 TeenTix Gala.