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Housing Development Consortium’s First Digital Fundraiser Raises over $260,000

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We partnered with Housing Development Consortium to create a marketing campaign, event identity, and video production for their annual fundraising celebration.

what we did:
  • Video production for the live-streamed event
  • Event brand identity
  • Marketing campaign

Problem:

Problem: Annual Celebration Taking Place Online

Like many other organizations in 2021, The Housing Development Consortium was required to move its annual in-person event, online. This celebration typically brought in over a thousand people that work in Washington's housing sector, so it was very important that this event was successful within the digital format.

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Goals:

Housing Development Consortium’s primary goal was to bring people together by throwing an online event. They needed to effectively switch the celebration online from previously being an entirely in-person event. Housing Development Consortium’s objectives were to build community and raise money for their programs while also keeping people safe.

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Solution:

In order to execute a successful event, we began with developing event branding for the Housing Development Consortium. This included developing a specific event theme as well as a marketing and communications campaign. We created videos to be shown throughout the event in order to keep the celebration compelling and engaging.

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Results:

The event was an overwhelming success raising over $260,000 for the housing needs of limited-income residents of King County.

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Collage of photos from a brand photoshoot.

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 |  NUMBER OF NONPROFIT ORGANIZATIONS WE'VE WORKED WITH: 30 AND COUNTING  |  

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