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How Marketing Mission Helped Bald Girls Do Lunch Reach New Heights on Social Media

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We partnered with Bald Girls Do Lunch to increase reach and awareness on their social media platforms.

what we did:
  • Social media management on Instagram and Facebook
  • Content creation and curation
  • Strategic planning and execution
  • Audience targeting and engagement
  • Analytics tracking and reporting

Problem:

Social Media Lacking Visibility

Picture this - a fantastic organization that empowers women with alopecia areata, but struggling to reach their audience and raise awareness about their services. Bald Girls Do Lunch was facing a common problem in today's digital age - a lack of reach and engagement on their social media platforms.

They were specifically struggling on the social media platforms Instagram and Facebook, which was hindering their ability to connect with their target audience and raise awareness about their organization and the services they offer.

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Goals:

Bald Girls Do Lunch set out to enhance their visibility and engagement on Instagram and Facebook, with a goal of connecting with more women living with alopecia areata, creating a stronger sense of community, and increasing public awareness and acceptance of bald women. The campaign aimed to improve understanding and support for those affected by alopecia with an engaging and informative campaign that inspired those with alopecia areata.

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Solution:

Marketing Mission achieved the remarkable results of the campaign for Bald Girls Do Lunch by implementing a strategic social media management plan. This included conducting research on the organization's target audience and creating content that would resonate with them, such as sharing inspirational stories of women living with alopecia areata. We also leveraged Instagram and Facebook's features, such as hashtags and user-generated content, to increase reach and engagement.

Additionally, Marketing Mission analyzed the performance of each post, identified what worked and what didn't, and made adjustments accordingly. By closely monitoring the campaign's progress and adapting to the audience's responses, we were able to create a highly effective social media strategy that increased Bald Girls Do Lunch's visibility and engagement on both platforms.

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Results:

Through our social media management services, Marketing Mission helped Bald Girls Do Lunch significantly increase their reach by 11,117 on Instagram and Facebook. Our top-performing content reached over 9,278 people on both platforms, demonstrating our ability to create engaging and impactful social media campaigns.

Thanks to our efforts, Bald Girls Do Lunch was able to achieve its goal of enhancing their visibility and engagement on social media. By connecting with more women living with alopecia areata, the organization has created a stronger sense of community, while increasing public awareness and understanding of alopecia areata to improve the acceptance of bald women both nationally and internationally. With our help, Bald Girls Do Lunch is now better positioned to reach their target audience and continue making a positive impact on the lives of those affected by alopecia areata.

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