With our help, Good Neighbors, a non-profit organization focusing on curbing food insecurity, has successfully developed a new visual brand identity. This compelling brand image has helped spread awareness for the organization and boosted their volunteer applications, donations, and partner companies.
Marketing Mission assisted them in this campaign by assembling their brand identity as well as constructing a new website that was more accessible for prospective volunteers and people looking to donate to the organization.
In this case study, we will look at how we improved Good Neighbors’ visual branding.
Due to its recent establishment, Good Neighbors did not have a lot of awareness circulating within its community, and because its model runs on volunteer participation, this awareness was crucial for its success.
In order to grow traction in its community, Good Neighbors needed to develop more brand awareness. It needed a defined brand identity in order to be more recognizable. In addition to this they needed a website that not only executed this identity, but also functioned better to recruit volunteers, accept donations, and attract partners.
Developing a strong brand image is crucial for nonprofits to have a stronger social impact and a cohesive group of supporters and volunteers. Because of this, our first mission was to create an individualized visual brand identity including colors, logos, and themes for Good Neighbors website and marketing images. We also constructed an extensive messaging guide to make communicating with its community seamless and impactful.
We created a website that not only included this branding, but it is also far more intuitive for prospective partners, donators, and volunteers. The new website has a tab for volunteers with specific information and a volunteer application, it has a tab for partners that would like to donate their unwanted food, it has a tab for those looking to receive food, and we also included a button for donations. Additionally, we made this website with Squarespace software rather than hand-coding to make it easily editable for Good Neighbors office manager when they choose to update information.
What was done/deliverables:
Good Neighbors now has a cohesive brand identity that is connected with their organizational mission. They now have a visually appealing website that carries out this brand identity while also functioning effortlessly for all parties involved. This website design has allowed for Good Neighbors to receive more donations, recruit more volunteers, and also it has helped identify more people in need of food. With our help, Good Neighbors can now focus more of its efforts on ending food insecurity and spreading awareness of this issue effectively.
