Marketing Mission partnered with SkillsUSA to create an informative website for their National Leadership and Skills Conference.
SkillsUSA was facing a daunting task when it came to communicating with the attendees of their National Leadership and Skills Conference. They had no efficient way to get their message across or facilitate the trip-planning process and were in need of an effective, cohesive, and visually appealing website.
SkillsUSA needed a convenient way to communicate with conference attendees. Marketing Mission worked with SkillsUSA to develop the SkillsUSA National Leadership and Skills Conference website, which highlights the conference schedule and program features, and helps people navigate their trip planning process.
The process began with a thorough understanding of SkillsUSA's needs and goals. Marketing Mission worked closely with the SkillsUSA team to gather information about the conference and its attendees, as well as the organization's overall brand identity.
With this information in hand, Marketing Mission developed a comprehensive branding strategy for the conference website, which included creating a website style tile, a visual identity that was consistent with SkillsUSA's existing brand guidelines. This included selecting a color palette, typography, and other design elements that would be used throughout the site.
Next, Marketing Mission began the copywriting process, which involved developing messaging and content that would communicate the value of the conference to potential attendees. This included creating a compelling headline and tagline, as well as writing descriptions of the conference schedule, program features, and other important information.
Once the copywriting was complete, Marketing Mission began the web design process. This involved creating a user-friendly layout that would make it easy for visitors to navigate the site and find the information they needed. The design also needed to be responsive, so it would look great on any device.
Throughout the process, Marketing Mission worked closely with the SkillsUSA team to ensure that the website was aligned with their goals and met the needs of conference attendees.
The end result of this extensive process was a visually appealing and informative website that helped SkillsUSA communicate with conference attendees and facilitate the trip planning process.