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Reimagining the Journal of Public Interest Communications with a Fresh Look

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We partnered with the Journal of Public Interest Communications to update its brand identity and logo.

what we did:
  • Updated Brand Identity
  • Comprehensive Brand book
  • Contemporary Logo
  • Presentation slides

Problem:

Brand Identity in Need of an Update

The Journal of Public Interest Communications (JPIC) was in need of an update to its brand identity. JPIC wanted to give it's brand a modern twist without losing the integrity of its identity and its brand recognition.

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Goals:

The goal of the Journal of Public Interest Communications (JPIC) was to give its brand identity a modern twist while still preserving the aspects that made it recognizable in the first place. Their existing logo was still pertinent to their brand, but they wanted to ensure that it resonated with modern audiences while also sending the message that their organization is relevant and active. Additionally, with the growth of technology, they realized that new communication channels such as social media and podcasts were important for properly communicating with the public in a timely manner. The goal was to make their image more recognizable and engaging without deviating from their core values.

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Solution:

To begin, we worked closely with the Journal of Public Interest Communications to understand their current branding and goals. While they wanted to keep their existing logo, they were interested in updating their brand identity with a modern twist. With this in mind, we developed a new hexagon pattern using a risograph and cutout style that would give the brand a fresh look.

Once the new brand identity was finalized, we began applying it to various marketing materials. This included creating stickers and LinkedIn graphics that showcased the updated design. We also developed a comprehensive brand board that outlined the brand's colors, typography, and other design elements.

In addition, we created custom presentation slides for the frank gathering in Gainesville, Florida, which is a conference focused on public interest communications. The slides incorporated the new brand identity and design elements to ensure consistency and provide a cohesive visual experience for attendees.

To organize the brand materials, we created a brand folder that housed all of the brand assets in one location. This made it easy for the Journal of Public Interest Communications team to access the files they needed for their marketing efforts.

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Results:

Overall, the updated brand identity and marketing materials helped the Journal of Public Interest Communications achieve a more modern and cohesive look, while still maintaining its existing logo and brand recognition. As a result, they have been able to increase engagement and support from the public. Furthermore, they have been able to better showcase its mission and core values which ultimately bolsters its reputation as an organization that is actively involved

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Collage of photos from a brand photoshoot.

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